Caitlin Frauton of Waterbury is the new director of marketing at Adam Hergenrother Companies, based in South Burlington.

She will work on brand strategy and implementation for Adam Hergenrother Companies, Adam Hergenrother Training, and Adam Hergenrother Foundation, as well as assist with branding for BlackRock Construction and Keller Williams Vermont, a real estate company.

In her nine years of marketing experience, she’s worked with e-commerce, media and publishing companies to build simple and powerful communication strategies. She’s equally happy writing creative copy as she is diving into data and spreadsheets.

She’s managed corporate, small business and entrepreneurial teams, and her background in literature has made her adept at creating engaging brand stories.

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