Julie Jatlow of Stowe, a co-owner at Fuse, a Vermont-based youth marketing agency, has been named a 2023 Sports Business Journal game changer. The Game Changers program highlights female leaders in sports.
Jatlow joins a group of 400 women across the industry who have been recognized over the past decade for their leadership, innovation, accomplishments and impact on the business of sports.
“Combining my passion for sports with our agencies’ expertise is a dream come true,” Jatlow said.
The Game Changers conference will take place on Oct. 24 in New York City and will honor this year’s class of 50 women who were selected from a pool of over 300 nominees. The conference examines the multiple ways women intersect with sports as athletes, executives and consumers, and provides inspiration, motivation and education to anyone passionate about elevating women in sports.
Jatlow began her career at Stowe Mountain Resort where she first fell in love with sports marketing as a snowboarder working in the snowsports industry. Since then, she continued to grow her marketing career at Fuse. During her 22-year tenure at the agency, Jatlow has overseen numerous successful sports marketing projects for brands including Gatorade, ESPN, Champs Sports, Puma, TikTok, Starry, FISU World University Games and more.
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