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Crowds swarm to new Alchemist Brewery in Stowe

The folks at the new Alchemist Brewery — the house that Heady built — opened the doors last week on short notice and a flood of social media-savvy beer drinkers immediately aimed their cars toward Cottage Club Road in Stowe.

How short a notice? The notice came out via the Alchemist’s blog, without any warning, “without any hype,” as it read, before noon on Thursday.

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